Liquor City

Welcome to Liquor City | Your Favourite Liquor Store

Our franchising strategy is based on affordable set-up costs, fixed monthly fees and advertising and market support, with access to the company’s internal systems and weekly newsletters offering ideas and suggestions. Franchisees benefit from Liquor City’s strong brand, 20 years’ experience as well as being included in the equity of Liquor City Signature House Brands.

Top Reasons to Join Liquor City

  • You can be part of the most recognized independent liquor company in South Africa
  • You gain access to the biggest variety of liquor products
  • We source and import brands exclusively for Liquor City that add value to your business
  • Our experienced team can advise you with your insurance, banking and medical aid
  • You join a national network of advertising
  • We advertise and promote our Signature Brands
  • We support you and assist your business in growing to it’s full potential with the knowledge we have gained
  • We do not ask for a percentage of your turnover
  • You receive favourable discounts due to our buying power
  • You will be part of national supplier promotional activity
  • You have full access to our internal systems
  • You gain access to approved vendors ensuring the best results are achieved

Liquor City House Brands

Liquor City sources local and international brands direct from the producers in order to reduce costs but also offer our customers an exclusive offering. All the brands we source are of superior quality with most of them being award-winners and global contenders. When you join Liquor City you gain access to the impressive portfolio of brands we carry.


We are here for you!

Myself and our dedicated franchise team is here to help you change to Liquor City and offer our support in order to grow your business. Here are just a few areas that we can help you with:

  • Opening new stores
  • Convert your existing store to Liquor City
  • Financial Services
  • Supplier Accounts
  • Buying deals and advice
  • Merchandising / Category Management
  • Training
  • Signage
  • Approved Vendors
  • and much more!


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